Allura Red AC, otherwise known as Red 40, is included in nearly everything we consume. Our beloved cereals such as Fruit Loops, snacks like Hot Cheetos (along with other spicy chips), candy, and even fruit. The dye creeps up on consumers when they least expect it, making it extremely difficult to avoid unless you do some digging. However, as of April 2025, the U.S. is preparing to phase out various synthetic dyes, chief among them being Red 40.
Red 40 is derived from petroleum, made from a process that starts with crude oil. The harsh chemicals required to create the synthetic dye are detrimental to the human body. The dye contains p-Cresidine, which is thought to be a carcinogen, a cancer causing substance. Not only this, but there are also trace amounts of benzene, another carcinogen. The dyes are also closely linked to hyperactivity and neurobehavioral issues in children, particularly in those with preexisting conditions.
The dye’s purpose is to create those artificially bright colors on your candy, snacks and other food. It’s even used in certain fruits, such as the maraschino cherry, to market these products in a manner that is more appealing to consumers. Health officials have announced that they will push out Red 40 and dyes similar to it by the end of 2026. This leaves companies scrambling to replace the dye with natural alternatives.
Multiple companies have already taken steps to release products free from the synthetic dye, the most popular being PepsiCo. The brand has begun to push out bags of chips without the dye under the same flavor, leaving many customers upset and wary about the shift. It remains unknown as to whether or not the dye will be banned entirely, regardless, the changes implemented thus far are a catalyst for the future health of consumers.
